Communication for Health Promotion

Communication for wellness PromotionThe purpose of this assignment is to strongly unfavorable judgment an fundamental interaction between a wellness professional and a helper drug user in a video clip titled Sexual wellness Advice Role-play (Nice (National Institute for Health and C atomic number 18 Excellence) Media, 2012). In the video clip, an adolescent male is seen using the C card scheme to obtain free condom from a pharmacy. The health professional in the pharmacy takes this as an opportunity to offer the adolescent serve well user a free chlamydia test. The type of health advance and communication seen in the video clip will be discussed including the health forward motional material models observed in the clip and the strategies that could consent been used to enhance the opportunity will be highlighted.In order to promote health, heath professionals must understand the interpretation of health. Health is commonly defined by two definitions matchless of which is a negative definition and the other dogmatic. The negative definition of health defines health as the absence of disease or illness (Naidoo and Wills, 2009), whereas the positive definition looks at holistic health and defines health as not just the absence of disease and infirmity just now as a state of get by physical mental and social well-being (World Health Organisation (WHO), 1946). Health is holistic and consists of different dimensions which all need to be considered (Naidoo and Wills, 2009).Health promotion is a practice of empowering good deal to improve control over their health, and to in like manner better it. It encourages people to improve their mental, physical and social well-being and to do so individuals and groups should start the knowledge of interventions that atomic number 18 in place in order to help people satisfy their needs, and change over or cope with the environment (WHO), 1986). Nutbeam (1998) suggested that a plenary social and political pro cess is represented by Health Promotion. It does not just look at strategies used to strengthen peoples skills and capabilities but it in addition looks at the strategies used to change social, environmental and economic conditions in order to improve their impact on individuals and public health. It moves beyond a guidance on individual behaviour towards a wide range of social and environmental interventions (WHO) 1986).There is a variety of health promotion approaches which all set out different objectives. These approaches argon medical, behaviour change, educational, empowerment and social change (Naidoo and Wills 2009). The medical approach concentrates on strategies used to decrease morbidity and premature mortality. The approach is also concerned with disease prevention among high-risk groups. This approach is usually linked with the three levels of health promotion, which are primary, secondary and tertiary (Leddy, 2006). Primary health promotion consists of strategies th at prevent ill health forward it occurs. Strategies may include immunisation or encouraging people to live healthier lifestyles (Hubley et al, 2013). The C card is a form of Primary health promotion because it aims to help teenage people protect themselves from sexually transmitted diseases by issuing free condoms.g1 Condoms are an efficacious way of preventing sexually transmitted diseases (National Health Service (NHS) choices, 2013) therefore the C Card scheme is a good example of primary health promotion because it prevents disease before it occurs. Secondary health promotion consists of actions taken to identify and prevent the progression of disease at an early stage (Scriven,2005). Secondary health promotion strategies may include health screening programmes. Secondary health promotion is seen in the video clip when the health professional encourages the service user to get screened for chlamydia. Every young soulfulness under the age of 25 is entitled to a free and confi dential chlamydia test through the National Chlamydia viewing Programme (NCSP). The NCSP is an NHS sexual health programme which was put into place by the Department of Health (DOH) in 2003 (NCSP 2003). In 2012 206,912 people in England tested positive for chlamydia and 64% of these were under 25 (NHS Choice, 2013). The NCSP targets young people under 25 because they are a high risk group where chlamydia is concerned. The programmes aims are to make sure that young people under the age of 25 who are sexually active are aware of the effects of chlamydia and have approach to free and confidential chlamydia screening (NCSP, 2013). According to Public Health England (PHE) (2013), since the NCSP was introduced there has been a 40% increase of chlamydia diagnoses in young people. This shows that more than young people are being tested and getting treatment for chlamydia. The last level of health promotion is tertiary health promotion which looks at improving the health of individuals w ho are already affected by a disease. It consists of actions to avoid deterioration and aims to reduce complications (Fertman and Allensworth, 2010). An example of tertiary health promotion is when an HIV infected person takes antiretroviral drugs to help slow down the spread of virus in the body (NHS choice, 2012). The educational approach aims to enable individuals to make informed choices about their health behaviours by educating and assisting them in developing skills (Trapani 2007). The educational approach is applied in the interaction when the health professional for the first time provides the service user with information about chlamydia before performing the chlamydia test.The behaviour change approach aims to change individuals unhealthy behaviours, by encouraging them to adopt healthy behaviours (Dixey, 2013). An element of the behaviour change approach is seen in the video clip by providing free condoms to young people, the C card scheme is trying to change their behav iours by encouraging them to double back engaging in unprotected sex. The C-Card scheme is a service for young people which provides free condoms, advice and information. g2The service is free and confidential. The aims of the scheme are to help young people have more access to condoms, support them, educate them on sexual heath and how to correctly use condoms (Burtney, 2008).The initial reason why the service user went to the pharmacy was to obtain free condoms but the health professional takes this as an opportunity to promote health. The promotion of health and wellbeing is a thorough part of being a health professional (Scriven, 2005). All health care professionals are back up to make every contact count. They are encouraged to use every interaction with an individual as an opportunity to promote health, whatever their profession or the reason of the interaction (Department of Health, 2012).Good communication skills are essential when health professional are attempting to pr omote good sexual health to young people. Effective communication enables health professionals to maximise the success of the interaction and this enhances the associated health promotion throughout the consultation (Barnes, 2009). The communication process begins at point of greeting and introduction (French, 2006). Williams and Davies (2005) suggest that communication with adolescents should begin with the development of put. They elevate on elaborate that rapport with the adolescent should be built by health professionals and they are also are advised to be non judgemental and straight forward. passim the interaction, the health professional did not introduce herself to the service user. The health professional could have presented the idea of a chlamydia screening more effectively by firstly introducing herself. According to NICE (2012) health and social care professionals must always make it a priority to introduce themselves to service users and clearly explain their graph ic symbol and responsibilities. If the health professional had introduced herself to the service user, the service user would have felt more comfortable and would have had more trust in the health professional. Introducing herself could have helped her build rapport between herself and the service user. Establishing rapport and building a relationship between a service user and health professional are considered as foundations to good communication (Mitchell and Welling, 1998). Building a relationship is fundamental when working with young people because if a young person does not trust you, they may not disclose personal information (Royal College of nurse (RCN), 2013).Throughout the consultation the health professional maintained excellent professionalism. The language used by the health professional was that of a professional manor and not over technical. The service user used clinical language that could be understood by the service user, she did not speak in way that could hav e been patronising to the service user. When interacting with adolescents, some health professionals resort to using patronising language because they mean an adolescent would not be capable of understanding professional language (Berry, 2006) The health professional maintained good shopping centre contact throughout the interaction. When interacting with a service user, health professionals are advised to maintain eye contact if it is culturally acceptable for the service user because it shows honest, confidence and helps build a more therapeutic relationship (Eisenberge, 2012). According to Bateman (2000), a health professionals advice may not be absorbed if there is a lack of eye contact. Appropriate body language was used by the health professional throughout the interaction. The body language used by the service user was also that of a professional manor. Allen (2013) suggests that body language can be used as a foundation of building rapport between service user and health p rofessional. She also goes on to say that trust can be established through mirroring and matching the body movements of a person. The health professional is seen mirroring the service users body movement throughout the interaction.Maintained good communication skill, eye contact, body languageGood environment no noise, privacy, no interruptionsWhen service user asked if it could be transmitted through kissing professional asked as if she didnt know. No information.Did not ask for consentShe did not project him a chance to ask questionsGave information before testReferencesBurtney, E (2008) Guidelines for Setting Up a C-Card Condom Distribution Scheme For Young People. procurable at http//www.phru.net/shin/Condom%20Distribution%20Review/Brook%20guidelines%20FINAL%2029%20Oct.doc (Accessed 23 April 2014)Department of Health (2012) The NHSs role in the publics health a report from the NHS Future Forum. Available at https//www.gov.uk/government/uploads/system/uploads/attachment_data/fi le/216423/dh_132114.pdf (Accessed 23 April 2014)Public Health England (2013) Chlamydia screening intervention proves infectious in general practice. Available at https//www.gov.uk/government/ intelligence activity/chlamydia-screening-intervention-proves-infectious-in-general-practice (Accessed 24 April 2014)Fertman, C. and Allensworth, D. (ed.) (2010) Health Promotion Programs From Theory to Practice. London Jossey-BassHubley, H., Copeman, J. and Woodall, J. (2013) Practical Health Promotion. 2nd edn. Cambridge Polity PressLeddy, S. (2006) Integrative Health Promotion Conceptual Bases for Nursing Practice. 2nd edn. London Jones and BartlettNaidoo, J. and Wills, J. (2009) Foundations For Health Promotion. 3rd edn. London ElsevierNCSP (2013) What is the NCSP?. Available at http//www.chlamydiascreening.nhs.uk/ys/about.html (Accessed 23 April 2014)NHS Choices (2012) HIV and AIDS Treatment. Available at http//www.nhs.uk/Conditions/HIV/Pages/Treatmentpg.aspx (Accessed 23 April 2014)NHS C hoices (2013) Chlamydia. Available at ttp//www.nhs.uk/Conditions/Chlamydia/Pages/Introduction.aspx (Accessed 24 April 2014)http//www.nice.org.uk/guidance/qualitystandards/patientexperience/PatientAwarenessOfHealthcareProfessionals.jspNutbeam, D. (1998) Evaluating Health Promotion progress, problems and solutions, Health Promotion international 13, pp. 27-44Scriven, A. (2005) Health Promoting Practice The contribution of nurses and allied health professional. world-class edn. Hampshire Palgrave MacmillanWorld Health organisation (1986) The Ottawa Charter for Health Promotion. Available at http//www.who.int/healthpromotion/Milestones_Health_Promotion_05022010.pdf?ua=1 (Accessed 23 April 2014)World Health Organisation (1946) Constitution. 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