Case Study (Business Research Methods) Essay Example | Topics and Well Written Essays - 500 words

Case Study (Business Research Methods) - leaven ExampleThus, there is no need in explanatory research. There are definite questions Joe has to adjudicate in the process of his research. He has already done a previous research in the net income and found some articles comparing and discussing taste of umber from Starbucks, McDonalds, Dunkin Donuts, Burger King and other smaller local coffee shops. However, not all of the studies found by Joe are relevant. The first bailiwick done by exclusively one person, who purchased different types of coffee revealing his tiptop of view about their taste and prices, is rather irrelevant. such(prenominal) kind of information is neither objective nor representational. It cannot be regarded as a serious research afterwards all. Moreover, since McDonalds was best in this study, it can be claimed that its just pro-McDonalds mini-campaign. The second study on the best-tasting coffee is interesting to read, but does not represent a great value. O ne and the said(prenominal) type of coffee can be prepared differently and, thus, have a different flavor. I think the last study is the most relevant and representational. A sample of 50 interviewed consumers of St. Louis, Missouri represents tastes and preferences of the locals regarding coffee and tea experiences. Joe has to take into account the methods used for the research in considering the coffee taste studies. A point of view is not a study as I have already mentioned above.